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Americké prezidentské volby 2020 pohledem vybraných českých online médií
PROKEŠOVÁ, Kateřina
This diploma thesis deals with the media coverage of the U.S. presidential election on selected Czech news websites. The aim is to find out whether and how the media differed in informing about one of the most important events of 2020. The theoretical part focuses on online news, its specifics and current trends, the media construction of reality, the concept of agenda-setting and gatekeeping, the process of framing media content, and concepts such as the media image or the political image. It also deals with the system of U.S. presidential election and the social context of the 2020 election. The practical part consists of quantitative content analysis of the media coverage of the U.S. presidential election. In particular, the analysis focuses on what topics the selected news sites dealt with and how the candidates were presented in the media.
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Mass media portrayal of Czech courts
Forejtová, Natálie ; Homolová, Pavla (advisor) ; Sedláčková, Markéta (referee)
This thesis focuses on the mass media portrayal of Czech courts in the context of the possible influence on the court's legitimacy and confidence. The research of portrayal is based on the analysis of Fagan's dimensions of legitimacy (effectiveness, distributive justice and procedural justice), court rulings and the overall view. The representation of sources of legitimacy rather corresponds to materialistic society - the most represented dimension in 2014 was the effectiveness, on the other hand, distributive justice was represented the least. Normative factors, namely procedural fairness, however, were not covered much. The portrayal in 2014 was, in terms of judicial rulings and the overall view, rather neutral but the sources of legitimacy were mostly negative. Differences were mainly found among mass media portrayal of the lower courts and higher courts and the differences correspond to different confidence in these institutions. I also studied the development since 1997, but besides the increasing interest of mass media in the courts, I have not found any other significant differences which could cause the rise of confidence in the courts. Mass media can also cause the difference in confidence in the courts of the left-wing and right-wing oriented people, because the journal Pravo has a slight...
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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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Media Representation of Prague ZOO
Vojtová, Magdaléna ; Jirák, Jan (advisor) ; Dorčáková, Jana (referee)
The main aim of the bachelor thesis "Media Representation of Prague ZOO" is to analyze and describe the media representation of this institution in daily newspapers BLESK, MF DNES and Pravo in the period from 1st January 2009 to 31st December 2011. The theoretical part of this thesis deals with media concepts and theories, primarily with concept of representation, stereotyping and media construction of reality. This part also serves as a platform, which anchors the following practical part. In practical part, first, I introduce the method of quantitative content analysis and the specific procedure I have chosen. Then I present the results of my research and their interpretation. The data evaluation confirms the main hypothesis, that the media representation of Prague ZOO is associated with the family of lowland gorillas, which lives there. We can say, that representation of Prague ZOO in media is created in very stereotypical framework, which has not changed in the monitored period and we can not expect any change in the near future.
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Studio Najbrt - History and Media Image of Graphic Design Studio
Daňová, Soňa ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.
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Construction of Role and Importance of Non-profit Sector in Czech Public On-line Sphere
Semrádová, Eliška ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
How is the role of non-profit organizations constructed in the Czech online sphere? This diploma thesis tries to answer this question based on a content analysis of articles in the six most-read online newswebsites in the Czech Republic and users' discussions connected to them in 2015-2019. The theoretical basis of the work is the media construction of reality, which the author tries to apply in practice to the topic of the non-profit sector using the method of media framing. Qualitative content analysis in the research succeeded in revealing four main frameworks by which Czech online news views non-profit organizations. The four frameworks also emerged from the analysis of user discussions under the articles. The comparison of these findings provided the author with the opportunity to find out how the discussant brings diversity to the Czech non-profit sector's media representation. The thesis's conclusion is devoted to evaluating the most critical research findings, which the author incorporated into the context of existing academic research of media representation of non-profit organizations in the news. As non-profit organizations' role in society is mostly influenced by the public image, this work provides comprehensive information on the roles that Czech online news and its readers attribute...
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Mediating social classes in television drama Most!
Burdová, Karolína ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the media representation of social classes and inequalities in the popular Czech series Most!. It focuses primarily on the conception of classes in Czech society and on aspects of the construction of everyday reality through the series. It also identifies the stereotypes, which have a potential influence on the formation of the viewer's opinions and attitudes. The thesis was created on the basis of a qualitative content analysis of the series with the aid of multimodal analysis, which focuses on linguistic and visual communication of the characters. To enrich this analysis, an element of the type was also added to the analysis. This type provides a comparison the characters with the social types in Czech society. The analysis of the paper was also inspired by the project Divided by Freedom, from the year of 2019, which divided society into several classes. The paper follows this research and class sorting and applies it to the series Most!. This diploma thesis defines social classes, the way in which they are represented and how this representation forms reality through stereotypes. Thanks to the element of type in the analysis, a set of typical characteristics was recognized which connected the series and living world.
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Media Image of Grand Prix of the Czech Republic in the Czech Radio in 1930-2019
Štipčáková, Andrea ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis deals with the media image of the Grand Prix of the Czech Republic in the Czech Radio in years from 1930 to 2019. The fixture is one of the most important sports events in the country and the public radio has been informing listeners about it since the first year of the Czech GP holding. In its beginnings, the race found its place in the magazine Týdeník Rozhlas, which was also interested in technical background during GP. Based on the preserved articles from the magazine Týdeník Rozhlas, audio recordings from the Czech Radio, and Masaryk Circuit's chronicle, the thesis describes the history of the Grand Prix of the Czech Republic from the public broadcasting perspective. It examines how the radio informs its listeners about the races and how much space it gives to the motorcycle world championship in broadcast. or what topics reporters choose in connection with the races. The quotes from the interviews with a photographer Tomáš Gescheidt, a head of the Czech Radio motorcycle section Luděk Hubáček, and with a track commissioner Jaroslav Pešek are included in the thesis. The methodological part of the research covers the method of qualitative and quantitative content analysis and historical method. The conclusion of this thesis is analytical and presents the results.
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Political Talk Show as a construction of "regime of truth" in authoritative society
Semenova, Maiia ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
In this diploma thesis I study the meaning-making discourse practices of the media in the post- modern time. Current social transformations, influenced by the questioning of the categorical certainty of the modern way capturing the world, inevitably raise questions about the effect of emerging forms of reality's representation on the formation of mediated public space. Whereas, the critical perspective, developed in the context of scientific research, considers the enhancement of the entertainment component in communication space as a failure of media institutions to fulfill the ideal of the public sphere, the second stream of thinking evaluates current transformations quite optimistically, because it regards television formats overflowing with emotional expressions as an emancipatory space that is open to marginal voices in society. Exactly the media genre of talk shows, as a very controversial format, necessarily attracts much attention in the outlined debate. However, it is developed primarily by liberal democratic societies, while the focus of the research is the analysis of the talk show from a Russian society based on authoritarian tradition. The post-Soviet transformation in the 1990s caused a loss of the previous foundations for the self-concept of the individual, which is why I am trying...
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